Sport

BetBonanza unveils Amokachi as brand ambassador, promises support for 'lesser' sports

BetBonanza unveils Amokachi as brand ambassador, promises support for 'lesser' sports

Legendary ex-Super Eagles star and former assistant manager of the national team, Daniel ‘Da Bull’ Amokachi was yesterday unveiled as the ambassador of a new sports betting brand called betBonanza in Lagos.

Amokachi was introduced at an official press conference to launch the brand in Lagos.

The new ambassador, who enjoyed a tremendous footballing career and was the first Nigerian to score in the UEFA Champions League, contributed significantly to the Super Eagles top three tournaments in the 1990s, including winning the Olympic Gold medal in ’96.

Speaking at the event, Amokachi said, “I am glad to join a company that believes in getting better. This is because getting better at whatever one does is a continuous process. My career has been a constant learning curve and road to becoming better. There are lessons and opportunities for growth with every ‘ups and downs’ one encounters.

“Honestly, there are great moments that I can never forget, but being better than I was yesterday has always been my watchword.

I believe that if you are ready to take that one step, you can always become a better person. This is the value that I passionately share with betBonanza. I am thrilled to be part of betBonanza, and I believe in what they represent.”

Also speaking at the event, Managing Director of betBonanza, Adekunle Adeniji, who is an influential figure in the African gaming industry, revealed that betBonanza has spent both time and resources to develop a world-class platform, as well as the right team behind it.

“We as a company believe in the need to continue to get better, that’s the reason behind our slogan which says “be better”. We have built a state-of-the-art platform, using modern technology which none of our competitors possess. Our mission is to be the best-loved betting company in Nigeria through innovations, trust and transparency,” he said.

He also revealed, “our primary focus is to create more than 15,000 jobs in the next 12 months in Nigeria through the agency model we are launching.

“There is also an opportunity for our agents and super agents to get loans periodically to improve their existing shop or to start a new one. In the next 18 months, we are looking at creating more than 20,000 direct and indirect jobs.”

The Marketing and Social Responsibility Manager of the firm, George Mbam also reiterated the company’s plan to support grassroots sports, not only football but other games that are not getting enough funding.

Apart from sports betting, customers can also bet on betBonanza’s state-of-the-art virtual football, a wide range of casino and number games, he added.