Facebook rolls out video service globally
(FILES) This file photo taken on March 22, 2018 shows a computer screen displaying the logo of the social networking site Facebook, taken in Manchester, England.Facebook took out full-page ads in European newspapers on April 16, 2018 to trumpet tough new EU legislation that promises “more data protection for you”, as the company seeks to win back trust following a damaging privacy scandal. The new law, set to come into effect on May 25, aims to give users more control over how their personal information is stored and used online, with big fines for firms that break the rules. / AFP PHOTO / Oli SCARFF
Facebook has made its video-on-demand service, Facebook Watch available globally while expanding its Ad Breaks programme to enable more partners make money from their videos.It disclosed that this would give people around the world a new way of discovering great videos and interact with friends, content creators and other fans.
The 26 million Nigerians, who log in on to the social networking site every month, are also expected to benefit from the new service.According to the social media giant’s management, taking Facebook Watch global also means new opportunities for creators and publishers worldwide.
Facebook Watch enables users discover new videos spanning entertainment, sports, news and more in a personalised Watch feed, catch up with creators and publishers they love by keeping a watch list or a collection of recent videos from pages they follow, save videos and participate in them.
A statement from the firm reads: “Over time you will be able to find new video experiences in your Watch feed, like watch parties, premieres, and videos focused on audience participation-like the new trivia game show, Confetti. And we will make it easier to find live videos so you can discuss the big moments as they are happening.”
The service was launched in the United States of America (U.S.A.) last year to give people a place on Facebook to find shows and video creators they love and start conversations with friends, other fans and creators.
Over the past year, Facebook has made the experience more social by making it easier for its users to see which videos their friends liked or shared, creating shows that have audience participation and opening Watch to videos from Pages.
“These updates have helped people discover and engage more deeply with videos they love — from Red Table Talk with Jada Pinkett Smith, to beauty mogul Huda Kattan’s behind-the-scenes show, Huda Boss, to live Major League Baseball games.
“Every month, over 50 million people in the U.S. come to watch videos for at least a minute in Watch — and total time spent watching videos has increased 14 times since 2018. We are excited to bring Watch to everyone around the world and invite you to join our new video destination,” the statement added.
To access Watch on iOS and Android, users are encouraged to look for the Watch icon on their shortcuts bar or the ‘More’ bookmark. Watch is also available on Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One, and Oculus TV. Meanwhile, the firm’s Ad Breaks service, designed to allow companies monetize their content, will roll out in the UK, Ireland, Australia and New Zealand today and launch in another 21 countries including France, Germany, Spain, Latin America and Asia on September 21.