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    Police nab five currency hawkers in Ogun
    • 4/16/2018 4:57:05 AM
    • 11

    Police nab five currency hawkers in Ogun

    One killed, many injured at burial ceremony
    • 4/16/2018 4:31:47 AM
    • 7

    One killed, many injured at burial ceremony

    Taraba communities task FG on alleged invaders from Plateau
    • 4/16/2018 4:47:56 AM
    • 7

    Taraba communities task FG on alleged invaders from Plateau

    Nigerians applaud Beyonce for honouring Fela, Chimamanda at Coachella
    • 4/16/2018 1:22:24 PM
    • 5

    Nigerians applaud Beyonce for honouring Fela, Chimamanda at Coachella

  • World

    World

    Netanyahu warns over Iran after Syria strikes
    • 4/16/2018 5:20:25 AM
    • 6

    Netanyahu warns over Iran after Syria strikes

    Arrest in India rape case as outrage mounts over assaults
    • 4/16/2018 5:19:54 AM
    • 5

    Arrest in India rape case as outrage mounts over assaults

    Thousands march in Barcelona to protest jailing of separatist leaders
    • 4/16/2018 5:20:15 AM
    • 4

    Thousands march in Barcelona to protest jailing of separatist leaders

    The situation around Syria escalated in recent months as several media outlets, citing Syrian militants, accused Damascus of using chemical weapons in Duma.
    • 4/17/2018 10:47:38 AM
    • 4

    The situation around Syria escalated in recent months as several media outlets, citing Syrian militants, accused Damascus of using chemical weapons in Duma.

  • Business

    Business

    FMDQ OTC admits N100 billion infrastructure Sukuk on platform
    • 4/16/2018 5:22:17 AM
    • 14

    FMDQ OTC admits N100 billion infrastructure Sukuk on platform

    BudgIT alleges lack of transparency, accountability for N1.4tr subsidy
    • 4/16/2018 9:17:09 AM
    • 11

    BudgIT alleges lack of transparency, accountability for N1.4tr subsidy

    Globacom, Chief Marketing Officer Hit With $6.7m Fraud Charge
    • 4/16/2018 7:34:18 PM
    • 7

    Globacom, Chief Marketing Officer Hit With $6.7m Fraud Charge

    FMDQ Market Report
    • 4/16/2018 5:21:56 AM
    • 6

    FMDQ Market Report

  • Technology

    Technology

    Firm unveils USSD code for mobile credit status’ check
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    Firm unveils USSD code for mobile credit status’ check

    9mobile does not condone unethical practices, indolence, says Olusanya
    • 4/16/2018 8:21:39 AM
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    9mobile does not condone unethical practices, indolence, says Olusanya

    SpaceX postpones launch of NASA’s planet-hunter spacecraft
    • 4/17/2018 1:56:37 PM
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    SpaceX postpones launch of NASA’s planet-hunter spacecraft

    Mobile Internet users increase marginally to 100.9m in February – NCC
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    Mobile Internet users increase marginally to 100.9m in February – NCC

  • Sport

    Sport

    Nigeria’s Aruna Quadri settles for silver on final day of Commonwealth Games
    • 4/16/2018 5:40:08 AM
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    Nigeria’s Aruna Quadri settles for silver on final day of Commonwealth Games

    Nigeria finishes with 24 medals as curtain draws on competition
    • 4/16/2018 5:38:04 AM
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    Nigeria finishes with 24 medals as curtain draws on competition

    De Bruyne eyes golden era for champs City
    • 4/17/2018 11:46:42 AM
    • 6

    De Bruyne eyes golden era for champs City

    Manchester City confirmed champions as rivals, United lose at Old Trafford
    • 4/16/2018 5:38:15 AM
    • 5

    Manchester City confirmed champions as rivals, United lose at Old Trafford

  • Entertainment

    Entertainment

    A dark skinned person will age less quickly compared to a light skinned person.
    • 4/16/2018 12:26:59 PM
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    A dark skinned person will age less quickly compared to a light skinned person.

    Coachella announced the rescheduling on their official twitter handle @coachella.
    • 4/16/2018 4:37:57 PM
    • 5

    Coachella announced the rescheduling on their official twitter handle @coachella.

    The music star asked the authorities to take necessary actions to halt the now embarrassing public crisis.
    • 4/17/2018 8:00:30 AM
    • 5

    The music star asked the authorities to take necessary actions to halt the now embarrassing public crisis.

    The talent hunt is aimed at developing drumming skills, Juju and Fuji music genres.
    • 4/17/2018 9:58:16 PM
    • 5

    The talent hunt is aimed at developing drumming skills, Juju and Fuji music genres.

  • Politics

    Politics

    I'm Too Old To Join SDP - Babangida
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    I'm Too Old To Join SDP - Babangida

    Controversies Trail Hon. Pally Iriase's N75m Ogbo Road Constituency Project
    • 4/17/2018 12:26:08 PM
    • 5

    Controversies Trail Hon. Pally Iriase's N75m Ogbo Road Constituency Project

    Festus Keyamo Emerges Spokesperson For Buhari's 2019 Campaign Organization
    • 4/17/2018 7:22:09 PM
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    Festus Keyamo Emerges Spokesperson For Buhari's 2019 Campaign Organization

    Senate Confirms Prof. James Momoh As NERC Chairman
    • 4/17/2018 9:37:44 PM
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    Senate Confirms Prof. James Momoh As NERC Chairman

  • Lifestyle

    Lifestyle

    The role of film criticism
    • 4/16/2018 4:43:34 AM
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    The role of film criticism

    Beyonce features Adichie’s quotes, honours Fela
    • 4/16/2018 4:43:22 AM
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    Beyonce features Adichie’s quotes, honours Fela

    Akande’s Wedlock of Art seminar presentation and book launch
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    Akande’s Wedlock of Art seminar presentation and book launch

    Why parents, adults should support ‘Not Too Young To Run’ campaign
    • 4/16/2018 4:43:56 AM
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    Why parents, adults should support ‘Not Too Young To Run’ campaign

  • Video

    Video

    Pakatan Harapan reveals music video for GE14 campaign song
    • 4/17/2018 12:13:57 PM
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    Pakatan Harapan reveals music video for GE14 campaign song

    THE WALKING DEAD 8x16
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    THE WALKING DEAD 8x16 "FULL HD" Temporada 8 Episodio 16 | AMC ~ Promoción en línea

    Me fal 1269 Full HD
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    Me fal 1269 Full HD

    PML-N activists raise foul anti-judiciary slogans in Kasur
    • 4/16/2018 8:25:35 PM
    • 14

    PML-N activists raise foul anti-judiciary slogans in Kasur

Technology

http://www.nigerian24news.com/technology/google-pulls-down-32b-violating-adverts-pays-publishers-126-billion/29979-news
Google pulls down 3.2b violating  adverts, pays publishers $12.6 billion
  • 3/14/2018 5:48:17 AM
  • 7

Google pulls down 3.2b violating adverts, pays publishers $12.6 billion

(FILES) This file photo taken on September 1, 2015 shows the Google logo at the Google headquarters in Mountain View, California. Google painted a bleak picture of cybersecurity trends March 20, 2017, saying the number of websites hacked rose 32 percent last year, with little relief in sight.”We don’t expect this trend to slow down. As hackers get more aggressive and more sites become outdated, hackers will continue to capitalize by infecting more sites,” Google said in a post on its webmaster blog. JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA / AFP


Search giant, Google pulled down 3.2 billion adverts that violated its advertising and publishers policies in 2017, in Nigeria and other part of the world. The firm said it paid publishers $12.6 billion in the year under review.

According to Google, that was more than 100 bad adverts per second! By this move, the technology company said it was able to block the majority of bad adverts experiences, like malvertising and phishing scams, before the scams impacted people. Google said it took specific actions against violating adverts involved in scraping; tabloid cloaking; malicious activity; malware and trick to click formats.

The United States of America’s technology company said it blocked 79 million adverts on its network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year. It equally removed 66 million “trick-to-click” adverts as well as 48 million adverts that were attempting to get users to install unwanted software.

Speaking to selected journalists via Video Conferencing on Monday, Monetized Products, Google Trust and Safety, EMEA, Jessica Stansfield, said digital advertising plays an important role in making the web what it is today — a forum where anyone with a good idea and good content can reach an audience and make a living. In order for this ads-supported, free web to work for everyone, it needs to be a safe and effective place to learn, create and advertise.

As such, Stansfield said yearly the firm report on the actions it took to keep the ecosystem safe for people, publishers and advertisers. Over the past year, we used a combination of policies, technology and people to remove more bad actors from our ad ecosystem than ever before, and at a faster rate.

According to her, last year, Google removed 320,000 publishers from its ad network for violating the publisher policies, and blocked nearly 90,000 websites and 700,000 mobile apps.She said the technology firm also introduced new technology that allows it to remove Google ads from more than two million URLs each month, adding: “Page-level enforcement technology allows us to better protect our advertisers by removing more ads from more sites while also minimizing the impact on legitimate publishers.”

According to her, this new technology has been critical in helping to scale enforcement for policies that prohibit monetization of inappropriate and controversial content. “After expanding our policy against dangerous and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages that violated the expanded policy,” she stated.

Stansfield revealed that many website owners used the firm’s advertising platforms, like AdSense, to run Google ads on their sites and content and make money.She said Google paid $12.6 billion back to the publishing partners in its ad network last year. “But in order to make money from Google ads, you have to play by rules — that means respecting the user experience more than the ads.”

Stansfield said in 2018, Google will be adding several new policies that will address adverts in unregulated, overly complex, or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs), adding: “we have already updated our gambling policies to address new methods of gambling with items that have real-world value, such as skins gambling.

  • Google pulls down 3.2b violating  adverts, pays publishers $12.6 billion
  • Google pulls down 3.2b violating  adverts, pays publishers $12.6 billion
  • Google pulls down 3.2b violating  adverts, pays publishers $12.6 billion

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