Technology

Opera launches platform for local market

Opera launches platform for local market

Opera Limited, one of the world’s major browser developers and leader in the development of AI driven digital content, has launched Opera Ads in Nigeria.

The new advertising platform serves the needs of digital local marketers and gives advertisers a unique opportunity to reach and engage with over 320 million Opera users worldwide, with an innovative content-based experience within Opera’s global inventory across its portfolio of products.

According to its President, Global Business Development, Per Wetterdal: “With Opera Ads, the company has opened a major ecosystem to advertisers, allowing them to do more precisely targeted campaigns and improve the control of their media buy.